Natures Menu Quality

We ensure only the finest, safest and tastiest ingredients are used to produce our foods.

 Our Defra and veterinary approved, award winning range of complete and balanced raw meals are made with ethically sourced human grade meat and wholesome ingredients.


As a brand dedicated to the health and wellbeing of our pets, we are equally committed to ensuring the meats we use come with the highest welfare standards and traceability.


Produced at our factory in Norfolk from carefully selected suppliers, our raw pet food products are carefully manufactured to the highest standard then distributed via our own temperature controlled vans.

Traceability Matters.

We know exactly what goes into our products and exactly where those products come from. In other words, we have full traceability of our ingredients and work hard to ensure only the best foods reach your dogs and cats.

We select human grade meat cuts for Natures Menu dog and cat foods from British meat suppliers. We make sure the products are ethically reared and, where possible, we deal directly with the grower, farmer or meat provider.

Read our welfare statement

Our products are free from cereals, fillers, chemicals, sugars, meat meals or meat derivatives, artificial flavourings and colours.

As Europe’s largest raw food producer, with 2 award wins in 2013 for our manufacturing procedures, we can assure anyone considering feeding a raw diet that all Natures Menu products are of the highest quality and are safe to feed.

We strive to provide a safe, nutritionally balanced and convenient option which stands up to the same level of legislation as any commercial kibble. In fact we are the only raw food producer in the UK to meet all the European standards of the Pet Food Manufacturers Association’s (PFMA) Code of Conduct.

Natures Menu is also a registered DEFRA approved raw pet food company, therefore we adhere to strict guidelines set and inspected by AHVLA (Animal Health Veterinary Laboratory Agency).

 DEFRA only allows a company to legally trade prepared raw diets if they are free from bacteria such as salmonella.