Our Story

Founded back in 1981 as Anglian Meat Products, we began producing Biologically Appropriate Raw Foods (BARF) for pets as a small family run business in Norfolk.


Initially selling a limited range to breeders, we were encouraged by our customers to produce an even wider selection of meats including Irish beef, Lincolnshire rabbit, Welsh lamb and lots of other Great British meats sourced from local specialists.

Our Story

Today we are proud to be Europe’s leading experts on raw and natural dog and cat foods, with a huge range of complete and balanced meals as well as the traditional minces that we started out with all those years ago.

Our Team

 Our ethos is honesty, honest products, prices and service. That’s why we select, buy, process, pack and transport all our own products, with our own vehicles and staff, directly to you.

Read about our Quality Standards