What's in a meal?

It’s challenging enough ensuring our own diets are balanced, let alone that of our pets! That’s why at Natures Menu we work to FEDIAF guidelines to ensure each of our raw and natural meals for dogs and cats are complete and balanced, and jam packed with every nutrient your pet needs to thrive.


Your pets’ daily meals have a big job to do, which is why we work closely with our vets to ensure we have all bases covered when it comes to your pet’s nutrition. But what’s in a Natures Menu Complete and Balanced Meal and what is it doing for your pet’s body?

cat and dog eating



The main nutritional components of your pet’s meal come from MACRONUTRIENTS


These are the big boys of pet nutrition, and include protein, carbohydrates, fats and fibre.


  • Protein. This is the bit your dogs and cats go wild for, and who can blame them? Proteins are the building blocks for your pet’s body, essential for muscle growth, organ function and healthy skin and coat to name but a few. In our foods they can get all this lovely protein from real, quality meats such as chicken, turkey, duck, beef, lamb, fish or venison.


  •  Carbohydrates. It’s important to keep these in check, as an excess of carbs can be converted to fat, causing pet obesity. That’s why the carbohydrates found in our foods come from natural, non-starchy sources such as fruit and vegetables or in some cases brown rice. For cats who prefer a mostly meat diet, we don’t include any grains or root vegetables at all.


  • Fat gets a bad name, but it’s really important your pet gets enough of it! Fat provides essential sources of fatty acids such as Omega 3, and also helps your pet’s body absorb some really important vitamins, such as A, D and E.


  • Dietary fibre can be found in the fruit and veg and serves to aid digestion and maintain gut health.


That’s the macronutrients covered, now for the small but mighty MICRONUTRIENTS


Micronutrients are required in smaller quantities (the clue is in the name!) but play an essential role in your pet’s wellbeing. Micronutrients found in your pet’s food include:


  • A bit like nutrients, minerals can be either macro or micro. Macrominerals include calcium for teeth and bone health, magnesium for heart and muscle health, potassium for nerve and muscle function, sodium and chloride for digestion. Microminerals include iron, copper, iodine, selenium and manganese and colbalt. These microminerals help in a variety of areas, including respiration, the bloodstream and metabolism.


  • We hear a lot about the importance of vitamins, and for good reason! From eye health to aiding calcium absorbtion (that means healthy skin, teeth and bones) it’s important that each meal contains the correct mix of vitamins in the correct proportions. Too much or too little of one can cause serious health issues including deformities and issues with the immune system.

Raw dog food ingredients


So we have macronutrients and micronutrients…anything else?


Yep… Water. This one is a no-brainer! Water is essential for maintaining life and generally amazing. Our complete meals and nuggets contain water that is naturally present within the ingredients to help keep your pet well hydrated.


Did you know our customer service team are qualified raw advisors and that Natures Menu also have a QUALIFIED VETERINARY division? We are here Monday-Friday to answer your feeding and nutrition questions, so don’t hesitate TO GET IN TOUCH.


 Natures Menu, Raw is Best, Complete and Balanced