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Explore the ranges:

True Instinct

The ultimate in pure, natural nutrition for cats and dogs. This extensive range covers all formats, from premium quality, high meat dry pet food to complete raw meals.

Shop Dog

shop cat

Country Hunter

A deliciously different, countryside inspired range of raw meals, pouches, treats and biscuits. Featuring flavoursome proteins such wild venison to duck and pheasant.

shop dog

Shop Cat

natures menu original

Our Original range of Complete and Balanced meals and treats. This tasty range offers cats and dogs perfectly balanced, affordable  nutrition every day.

SHOP DOG

SHOP CAT

home prepared

Quality raw ingredients suitable for BARF and DIY raw diets, plus delicious raw bones and chews; great for dental health and a natural alternative to dental chews.

SHOP RAW BONES

SHOP RAW MEATS