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Discover the ultimate in raw and raw inspired nutrition 

True Instinct ultimate high meat natural pet food ranges have been designed and formulated with vets to deliver healthy, high quality, perfectly balanced nutrition for cats and dogs. 

It's our mission to help pets feel happy, healthy and full of natural vitality. That's why True Instinct's high meat natural nutrition is made only with the highest quality natural ingredients we know provide the goodness they need to thrive.

Explore the range:

Raw Boost

Raw Boost

Delivers the ultimate in dry pet food; Raw Boost is a super premium meat protein, no grain, low carbohydrate diet with the power and taste of raw in every bite. 

Raw Boost

View Range

SHOP CAT

RAW BITES

Raw Bites

Transforms raw feeding to be easy and adaptable, delivering pure and tasty nutrition, with minimally processed ingredients. Simply defrost and serve.

Raw Bites

SHOP DOG RAW BITES

SHOP CAT RAW BITES

HIGH MEAT FILLET

High Meat Fillet

High meat pouches made with super premium quality fillets. Tender flakes of real meat fillet combined with wholesome vegetables and superfoods. 

High Meat Fillet

SHOP DOG HIGH MEAT POUCH

SHOP CAT HIGH MEAT FILLET

FREEZE DRIED TREATS

Freeze Dried 

Freeze Dired Treats made with quality deboned  meat and fish. Freeze drying locks in the pure taste and natural nutrients for a pure taste sensation yourt pet will savour.

Freeze Dried Treats

SHOP DOG FREEZE DRIED TREATS

SHOP CAT HIGH MEAT FILLET