True Instinct

The Natural Goodness They Need, Every Day.

It’s now so easy to give your pet the ultimate high meat natural nutrition they’d instinctively choose, whether you’re curled up together at home or out exploring the world.  It's our mission to help pets feel happy, healthy and full of natural vitality. That's why the ultimate high meat natural nutrition we provide is made only with the highest quality ingredients we know provide the goodness they need to thrive.

True Instinct philosophy

Raw and Raw Inspired Premium Pet Food, Redefined. 

All of our ultimate high meat natural nutrition for cats and dogs is inspired by your pet’s natural instincts. So, you can give them all the tasty natural goodness they require to be a healthy, fun, loving companion.

This innovative new range of pet nutrition from Natures Menu is available in a variety of formats, so that whatever your lifestyle, there is a highly nutritious, premium quality food to suit.

Raw Boost

Raw Boost

A better way to feed dry. Ultimate super premium meat protein, no grain, low carbohydrate bites with freeze dried raw.

View Range

SHOP CAT

Raw Bites

Transforms raw feeding to be easy and adaptable, delivering pure and tasty nutrition, with minimally processed ingredients.

SHOP DOG RAW BITES

SHOP CAT RAW BITES

High Meat Fillet

High Meat Fillet

High meat pouches made with super premium quality fillets, combined with wholesome vegetables and superfoods. 

SHOP DOG HIGH MEAT POUCH

SHOP CAT HIGH MEAT FILLET

Freeze Dried Treats

Freeze Dried 

Treats made with quality deboned  meat and fish. Freeze drying locks in the pure taste and natural nutrients for a pure taste sensation.

SHOP DOG FREEZE DRIED TREATS

SHOP CAT FREEZE DRIED TREATS