50% of pet parents want ingredients that strengthen their dog or cat’s immune system. We’ve worked with vets and nutrition specialists to make sure all of the raw ingredients used in the True Instinct range support skin, coat and muscle development as well as healthy immune and digestive systems.


40% of pet parents want premium quality meat sources. We only use premium quality, ethically sourced British meat and fish across all True Instinct nutrition products.

36% of pet parents don’t want any artificial colours or preservatives; only natural ingredients. There are no artificial colours or preservatives in any True Instinct products; just honest, natural ingredients we know cats and dogs instinctively love.

30% of pet parents want grain and cereal free nutrition. All True Instinct nutrition is grain, gluten and cereal-free.


69% of pet parents feel guilty feeding a dry food with low meat content. Raw Boost is the perfect dry nutrition solution. Combining premium quality high meat bites with freeze-dried raw pieces, it offers the convenience of dry completely with all the nutritious natural benefits of raw.

  • From Europe’s leading experts in raw
  • Formulated and endorsed by vets and nutritionists
  • Made using ingredients that dogs and cats instinctively love
  • Made using premium quality raw meat and fish
  • Made using fruit, vegetables, superfoods and botanicals
  • Grain, gluten and cereal free
  • Provides a complete and balanced diet
  • Perfect for medium / large breed adult dogs, small breed adult dogs, puppies and adult cats
  • All ingredients ethically sourced from British suppliers
  • No artificial colours, flavours or preservatives