Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
To register for an account with us | ❲a❳ Identity Data ❲b❳ Contact Data |
Performance of a contract with you (or to enter into a contract with you) |
To respond to your queries about our products and services via our website contact form or customer helpline This does not apply to customers or potential customers. See section 12 for more detail on queries from customers or potential customers | ❲a❳ Identity Data ❲b❳ Contact Data ❲c❳ Profile Data ❲d❳ Marketing and Communications Data (e) Enquiries and Complaints Data (f) Call recording |
Necessary for our legitimate interests (to reply to queries as part of running our business) |
To enable you to partake in a prize draw, competition, quiz or complete a survey and manage/administer such surveys, quizzes, prizes and competitions | ❲a❳ Identity Data ❲b❳ Contact Data ❲c❳ Profile Data ❲d❳ Usage Data ❲e❳ Marketing and Communications Data (f) Call recordings (where you correspond with us via the telephone in relation to a survey) (g) Enquiries and Complaints Data (h) Profile Data Where you are a customer we may also use your Transaction Data. |
❲a❳ Performance of a contract with you ❲b❳ Necessary for our legitimate interests (to offer engaging methods to grow our business)) |
To administer and protect our business and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | ❲a❳ Identity Data ❲b❳ Contact Data ❲c❳ Technical Data (d) Usage Data (e) Call recordings (f) Enquiries and Complaints Data (g) Aggregated Data (h) Profile Data Where you are a customer or potential customer we may also use: (a) Financial Data (b) Transaction Data (c) Transaction History Data (d) Preference Data (e) Marketing and Communications Data |
❲a❳ Necessary for our legitimate interests (for running our business, provision of
administration and IT services, network security, to prevent fraud and in the context of a
business reorganisation or group restructuring exercise) ❲b❳ Necessary to comply with a legal obligation |
To deliver relevant website content to you and measure or understand the effectiveness of the website content we serve to you | ❲a❳ Identity Data ❲b❳ Contact Data ❲c❳ Profile Data ❲d❳ Usage Data ❲e❳ Marketing and Communications Data ❲f❳ Technical Data (g) Aggregated Data Where you are a customer we may also use your Transaction Data. |
(a) Necessary for our legitimate interests (to study how website visitors use our products
and services, to develop our website and our products and services, to grow our business and
to inform our marketing strategy) (b) Consent (where consent is required under applicable law). |
To manage our use of tracking technologies and use data analytics to improve our website, products/services, marketing, customer relationships and experiences by monitoring the traffic on the website, recognising and counting the number of visitors and seeing how visitors move around our website when they are using it | ❲a❳ Technical Data ❲b❳ Usage Data (c) Aggregated Data (d) Identity Data (f) Profile Data Where you are a customer we may also use your Transaction Data. |
(a) Necessary for our legitimate interests (to define types of customers for our products
and services, to keep our website updated and relevant, to develop our business and to
inform our marketing strategy) (b) Consent (where required under applicable law). |
To collect and share your information with third party organisations to direct marketing to you | ❲a❳ Identity Data ❲b❳ Contact Data ❲c❳ Technical Data ❲d❳ Usage Data ❲e❳ Profile Data ❲e❳ Marketing and Communications Data |
(a) Consent (where required under applicable law). |
To make suggestions and recommendations to you about products and services that may be of interest to you If you are a customer or potential customer, you should see the equivalent rows in section 12 | ❲a❳ Identity Data ❲b❳ Contact Data ❲c❳ Technical Data ❲d❳ Usage Data ❲e❳ Profile Data ❲e❳ Marketing and Communications Data |
(a) Necessary for our legitimate interests (to develop our products/services and grow our
business) (b) Consent (where required under applicable law). |
To review communications with you for customer support and quality assurance and training purposes, and related recordkeeping | ❲a❳ Identity Data ❲b❳ Contact Data ❲c❳ Profile Data ❲d❳ Usage Data ❲e❳ Technical Data (f) Call recordings Where you are a customer we may also use your Transaction Data. |
Necessary for our legitimate interests (to operate, provide and improve our business; to communicate with you) – where our communications are not necessary to perform or enter into a contract with you. |
To aggregate your data and to use your data (including aggregated data) to improve our products, services, website and telephone helpline | (a) Identity Data (b) Contact Data (c) Call recordings (d) Profile Data (e) Aggregated Data (f) Technical Data (g) Usage Data (h) Enquiries and Complaints Data We may use any of the data we process about you, other than Financial Data, to create aggregated data. Where you are a customer or potential customer, we may also use the following data to improve our products, services, website and telephone helpline: (a) Transaction Data (b) Transaction History Data (c) Preference Data (d) Marketing and Communications Data |
Necessary for our legitimate interest in improving our goods, services, website or telephone helpline to improve our business. |
Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
To process and deliver your order including: ❲a❳ Manage payments, fees and charges and receipts ❲b❳ Respond to your queries (including via the customer helpline) ❲c❳ Collect and recover money owed to us (d) Deal with any returns |
❲a❳ Identity Data ❲b❳ Contact Data ❲c❳ Financial Data ❲d❳ Transaction Data ❲e❳ Marketing and Communications Data (f) Call recordings (where you communicate with us via telephone) (g) Enquiries and Complaints Data (h) Profile Data |
❲a❳ Performance of a contract with you (or to enter into a contract with you) ❲b❳ Necessary for our legitimate interests (to recover debts due to us) |
To manage our relationship with you which will include: ❲a❳ General communications and updates ❲b❳ Notifying you about changes to our terms or privacy notice |
❲a❳ Identity Data ❲b❳ Contact Data ❲c❳ Profile Data ❲d❳ Marketing and Communications Data (e) Transaction Data |
❲a❳ Performance of a contract with you ❲b❳ Necessary to comply with a legal obligation ❲c❳ Necessary for our legitimate interests (to keep our records updated and manage our relationship with you) |
To use any testimonials, results of surveys you provide to improve our products or market our products | ❲a❳ Identity Data ❲b❳ Contact Data (including any photos provided) ❲c❳ Profile Data (d) Transaction Data |
Necessary for our legitimate interests (to market our products and improve our products and surveys). |
To manage our referral schemes | ❲a❳ Identity Data ❲b❳ Contact Data ❲c❳ Transaction Data |
Necessary for our legitimate interests (to run our referral programme and grow our business) |
To make and manage insurance claims | ❲a❳ Identity Data ❲b❳ Contact Data ❲c❳ Financial Data ❲d❳ Transaction Data (e) Profile Data (f) Enquiries and Complaints Datal |
Necessary for our legitimate interests (to make claims under our insurance policies) |
To share your information with Epsilon International UK Limited to enable them to anonymise your data for their own purposes | ❲a❳ Identity Data ❲b❳ Contact Data ❲c❳ Transaction Data |
Necessary for the legitimate interests of Epsilon International UK Limited in improving and providing their services |
To share your information with the Abacus Alliance | ❲a❳ Identity Data ❲b❳ Contact Data ❲c❳ Transaction Data |
This will only be shared with your consent. |
To analyse your information to better understand your preferences and ensure we can offer you products and services which you are interested in | ❲a❳ Identity Data ❲b❳ Contact Data ❲c❳ Transaction Data (d) Preference Data (e) Transaction History Data (f) Profile Data |
Necessary for our legitimate interests (to develop our products/services and grow our business) and your legitimate interests (to only receive marketing for products and services you are interested in) |
To send you marketing including details of promotions and offers which we think may be of interest to you, to ask you to leave a review or provide feedback, to send you surveys, prize draws, quizzes and competitions, to make suggestions and recommendations to you about products or services that may be of interest to you or to provide you with recommended feeding plans for your pet(s). We may also share your personal data with third parties, to enable them to direct marketing at you online. | ❲a❳ Identity Data ❲b❳ Contact Data ❲c❳ Technical Data ❲d❳ Usage Data ❲e❳ Profile Data ❲f❳ Marketing and Communications Data (g) Preference Data (h) Transaction History Data (i) Transaction Data |
Consent Necessary for our legitimate interests (to grow our business)- This will only be used where we have received your details via the Abacus Alliance and you are not already a customer OR, in certain limited circumstances, where we are permitted to rely on legitimate interests |
To send you service updates, confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages and to respond to your enquiries, requests or complaints. | ❲a❳ Identity Data ❲b❳ Contact Data ❲c❳ Technical Data ❲d❳ Usage Data ❲e❳ Profile Data (f) Enquiries and Complaints Data (g) Transaction Data |
❲a❳ Performance of a contract with you ❲b❳ Necessary for our legitimate interests to operate, provide and improve our business; to communicate with you Where you are a potential customer, we will only use your data to respond to your enquiries, requests and complaints and we will rely on our legitimate interests to do this. However, if your enquiry relates to potentially buying something from us, this processing may be done on the basis of performance of contract. |
To maintain an opt-out list where you indicate you do not wish to be marketed to. | ❲a❳ Identity Data ❲b❳ Contact Data |
To comply with our legal obligations. |