Real, Natural and Recyclable

We believe having a positive effect on the environment is just as important as feeding your pet real and natural food. That’s why we’ve developed the following initiatives.

Our Commitment

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Less Packaging, More Recycling

We’ve recently cut down on the amount of packaging we use in our deliveries. However, you can recycle all the cardboard the products arrive in by popping it in your standard household recycling bin.

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Renewable Energy

We have installed 1,500 solar panels at our factory and head office as part of our long-term investment into green and renewable energy. These solar panels save 204,687kg of C02 every year.

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No Food Goes to Waste

We ensure the ingredients that don’t find their way into our delicious pet food are reused for anaerobic digestion. This is a process that helps turn our waste into renewable energy.

Your responsibility

You can recycle all the cardboard, cans and packets the products arrive in by popping it in your standard household recycling bin. Please remeber to rinse before you add them to your recycling bin.

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What can be recycled?


Majority of our frozen food packaging can be recycled. Our nuggets, bones and chunks bags can all be washed and added to your local recycling point. The 400g and 300g home prepare blocks can be recycled where facilities exist.


All our dog and cat food cans, which are made from steel and can typically be added to your household recycling bin for collection.


All cardboard outer packaging for our dog and cat food pouches.


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"We're committed to 100% recyclable packaging"

We have recently signed up to the On-Pack Recycling Labels scheme. This will help you understand which parts of the packaging can be recycled. Expect to see these labels on our products soon.

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What about DPD packaging?

We use a revolutionary new liner material to insulate our delivery boxes to keep your raw product fully frozen. The liners are made with a blend of reused denim (from jeans that were due to be thrown away) and recycled plastic bottles. They cannot be kerbside recycled, however, they can be deposited in textile collection points – please check with your local recycling centre that they can be accepted.

The gel packs that keep the product frozen contain a saline fluid that can be emptied down the sink safely.

Once snipped, the gel packs can be recycled in the supermarket carrier bag recycling points or at local recycling centres.

The best food for your pet

Make sure that your cat or dog is getting the nutrition they need to be their best.